Training Promoters

Trainers who have attended Training Workshops will be prepared to begin training promoters. The trainers will have access to lesson plans for training promoters and back-up documentation on project development.

Four-Day Workshops for Promoters cover:

• How to facilitate a Participatory Needs Assessment
• Evaluating Needs Assessments
• Project Design
• Use of Best Practice Activities
• Training in giving community workshops
• Lesson Plans for Community Workshops
• Project Management
• Monitoring and Evaluation

Contact us for more information.

Who are promoters and what do they do?

Promoters are the people who are the interface between your projects and the beneficiary communities; they are your ambassadors in the field. They can be your field staff or they can be representatives from the local community: health workers, nurses, teachers who are responsible for the training of the local people. Promoters work under the close supervision of the NGO Trainers. It is important that respected local people - the leaders and influential people from the community -are chosen as Promoters. These people have influence on the level of acceptance of project activities in the community and on the resulting level of behavior change.

Promoters are identified using a predefined list of criteria. The whole project team should be involved in the selection of promoters. A good reserve of promoters should be trained (train 5 promoters if 3 promoters are needed).

Requirements for Promoters:

• The promoters need to have a clear understanding of the Best Practice Activities they will promote.
• The promoters need to be skilled in the use of community education tools.
• The promoters should be able to talk and explain well in front of other people, but also have to capacity to listen when other speak.
• The promoters have a personality that creates trust.
• The promoters originate from the same cultural background as the local population and speak their language.
• The promoters have to be carefully supervised during their work in the communities to evaluate their motivation and capability.
• The promoters are aware that behavior changes in the community take a lot of time and require followup.

Provide a first training to the promoters and a second refresher training shortly before the community training in the villages starts.

During the first workshop in the community, the promoters should be accompanied by their trainer.

Every month the promoters should meet with their trainer for exchange of experience and discussion.